Who is involved

More than 700 local and elite sporting clubs are Love the Game partners, which means they say no to sports betting sponsorship.

Love the Game is also supported by more than 90 Victorian schools through our School Education Program, and First Nations community partners.

Together, we show kids that betting and sports don’t belong together. We love the game, not the odds.

Hear from our partners

South East Melbourne Phoenix - Love The Game

South East Melbourne Phoenix are on board to help kids love the game, not the odds.

South East Melbourne Phoenix - Love The Game

South East Melbourne Phoenix are on board to help kids love the game, not the odds.

Take the Love the Game quiz!

Rivals on the field. United against sports betting promotion.

Take the Love the Game quiz!

Rivals on the field. United against sports betting promotion.

How to talk to kids about sports betting with Melbourne Renegades.

Melbourne Renegades help with some tips on having the talk about the risks of sports betting.

How to talk to kids about sports betting with Melbourne Renegades.

Melbourne Renegades help with some tips on having the talk about the risks of sports betting.

Melbourne Victory - Why I Love the Game

The first generation to grow up with sports betting ads make up a third of sports bettors in Victoria. Join Melbourne Victory and love the game, not the odds!

Melbourne Victory - Why I Love the Game

The first generation to grow up with sports betting ads make up a third of sports bettors in Victoria. Join Melbourne Victory and love the game, not the odds!

Join Brodie & Darcy in loving the game, not the odds

Collingwood Football Club want kids to grow up focusing on what they love about the game, not the odds of sports betting.

Join Brodie & Darcy in loving the game, not the odds

Collingwood Football Club want kids to grow up focusing on what they love about the game, not the odds of sports betting.

Geelong Cats Junior Mascot

Geelong Cats star Jeremy Cameron and Junior Mascot Will talk about why they Love the Game.

Geelong Cats Junior Mascot

Geelong Cats star Jeremy Cameron and Junior Mascot Will talk about why they Love the Game.

Western Bulldogs Junior Mascot

Western Bulldogs star Easton Wood shares his Love the Game Not the Odds moments with young players from Sunshine Football Club.

NMFC - Aidan Corr Junior Mascot

North Melbourne FC star Aidan Corr and two young players talk about why they love the game.

Melbourne Rebels 'First Love'

Melbourne Rebels players share how they fell in love with rugby.

Love the Game - Melbourne Victory

Melbourne Victory goalie Matt Acton shares why he loves the game, not the odds.

Love the Game - Shane Edwards

There are so many reasons to love the game. Here’s Shedda’s take on how good it feels to be back playing footy. #LoveTheGameNotTheOdds

Western Bulldogs AFLW - Love the Game

The team join Brooke Lochland on the couch to check-in on the reasons they focus on footy, not the odds of winning.

Collingwood AFLW - Behind the scenes with Ruby Scheicher

Collingwood AFLW love the game, not the odds. Ruby Schleicher gets around the team to celebrate all the reasons they love footy and not the odds of winning.

Gambling advertising statistics

Last summer we asked our Love the Game ambassadors to guess the facts about gambling and sport.

Melbourne Stars - Love the Game

Tom O'Connell from the Melbourne Stars shares why he Loves the Game, Not the Odds.

Melbourne Renegades - Love the Game

Zak Evans and Mackenzie Harvey from Melbourne Renegades share why they Love the Game, Not the Odds.

Western Bulldog's Luke Beveridge on Talk. Share. Support

Hear from Luke Beveridge, coach of the Western Bulldogs on the importance of supporting one another and seeking help if gambling is an issue.

Geelong FC’s Harry Taylor talks about how important it is to talk about gambling and getting support

Harry Taylor talks about why it’s important to get the support if gambling is an issue.

Love the Game - Harry McKay

Now that footy is back, let's remember to #LoveTheGameNotTheOdds. Here's what Big H loves about the game.

Love The Game - Easton Wood

"I get concerned for kids that will grow up, and soak all [sports betting advertising] in and think it’s a normal part of enjoying a game.” Woody’s excited that footy is back. Let’s love it for what it is. A game.

Box Hill FC - Love The Game

Connor Byrne and Damian Mascitti from Box Hill FC share what they love about the game. And what helped them stay motivated throughout isolation.

Coburg FC - Love The Game

Josh Guthrie and Jacob Ballard from Coburg FC share what they love about the game. And some tips to stay motivated through isolation.

Frankston FC - Love The Game

Frankston Dolphins Josh Newman, Aloysio Ferreira-Neto and Will Fordham share what they love about the game. And what helped them stay motivated throughout isolation.

Werribee FC - Love The Game

Michael Sodomaco and Matthew Munro from Werribee Tigers FC share why they love the game. And some tips on how to stay motivated throughout isolation.

Williamstown FC - Love The Game

Jack Leslie and Luke Meadows from Werribee Seagulls FC share why they love the game. And some tips to stay motivated throughout isolation.

Geelong Cats & AFL Barwon Love the Game Partnership

AFL Barwon and Geelong Cats are proud to stand together to say no have said no to sports betting sponsorship.

Geelong Cats Coach Chris Scott talks footy & gambling

'If one of my players came to me for help around gambling, I'd be wrapped that he actually came to me and acknowledged there was a problem.' – Chris Scott

North Melbourne FC Coach Rhyce Shaw talks footy and gambling

Everyone wins when you put your hand up for help if gambling is an issue. North Melbourne FC Coach, Rhyce Shaw shares why.

Melbourne Vixens Coach Simone McKinnis talks gambling ads and finding support

Everyone wins when you put your hand up for help if gambling is an issue. Melbourne Vixens Coach, Simone McKinnis shares why.

Melbourne Vixens Coach - Simone McKinnis

We’re encouraging netball clubs across Victoria to join us as a Love the Game partner.

Nathan Buckley on finding support

Everyone wins when you put your hand up for help if gambling is an issue. Collingwood Football Club's Nathan Buckley shares why. 

Shifting the goal posts on sports betting

For Gambling Harm Awareness Week 2019, we teamed up with VIC Sport and a panel of leading sports professionals to talk about sports betting advertising and its effect on children and young people.

Women in sport Q&A

Our Love the Game stars share how they keep the dream alive during challenging times. times they couldn't play. Find out how they overcome obstacles to keep on loving the game, not the odds.

Question time with Karen Paxman

Melbourne's Karen Paxman fields some questions about her journey in the AFLW.

Have 'the talk' this weekend

As part of AFL Victoria’s Love the Game round, we’re encouraging you to have ‘the talk’ with the young people in your life to remind them that sport and betting don’t have to go together.

Reclink Cup Carnival Q&A

200 participants from 18 teams joined in the first-ever Reclink Australia Love the Game Round Carnival. We asked them what they love most about the game.

Love the Game Round Match - Geelong Cats

We asked Geelong Cats junior mascots Harry and Angus what they love most about footy recently at our Love the Game round match at GMHBA Stadium. Big thanks to Harry Taylor and everyone involved for helping remind kids to #LoveTheGameNotTheOdds.

Charlie's Crew Clinic 2019

Love the Game joined Carlton FC and Charlie Curnow for Charlie’s Crew clinic! We asked parents why it’s so important for their kids to love the game, not the odds.

Melbourne Victory Q&A

Melbourne Victory stars Laurence Thomas and James Donachie have a chat with junior players and answer some tough questions.

Let's remind kids

Gambling ads are changing how kids see sport. Hear from Love the Game ambassadors, and let's remind kids, to love the game, not the odds.

Love the Game partners

We are thrilled that elite sporting clubs, leagues and sporting bodies across various codes in Victoria are united in saying no to sports betting sponsorship.

Participating local clubs

Community clubs across Victoria join Love the Game to show they are committed to the wellbeing of young players and families.

Love the Game sporting clubs play an important role in creating awareness that betting and sport don’t belong together.

Find out if your club is a Love the Game partner. If not, encourage them to sign up.

A group of kids wearing sports uniforms on a grassy field, under a clear sky. They appear engaged and ready for action, showcasing their athletic footwear and team spirit.